Finding Failory's Voice

Failory aims to help entrepreneaurs by showing the mistakes and failures of that other entrepreneurs have made in their journeys.

Setup & context

Create an in-depth article about the startup scene in Ireland.

Research the best keywords to target for SEO.

Create a list of the best and most interesting startups in Ireland.

Promote the article on twitter and Linkedin

The challenge & problem PROCESS

The main challenge here was doing in-depth research about the fast-paced world of Irish startups.

Launch, impact, results

I used Ahrefs to build a list of keywords to target with relatively low competition and that would compliment the whole of Failory's site.

I researched over 300 startups and narrowed it down to 246. When finishing the article, I posted it on Twitter and Linkedin.

I also reached out to every startup personally and asked them to share it on their social media channels. The article brought over 6,000 unique visitors to the Failory website

tools

Ahrefs, Linkedin, Twitter, Hemingway App, G-Suite

Testimonial

"Walter did a crucial job for Failory's blog, bringing thousands of visitors to the site. He wrote deeply-researched and high-quality posts that were well-received by our audience. He was really willing to help and learn and was able to quickly adapt to the circumstances going on in the business."

• Rich Clominson, Failory, Founder